About
Who Makes It Happen
Meet Coby
Hey, I’m Coby Ficklin, creative director, photographer, and founder of MakeItHappen369.
I started this agency because I didn’t just want to make things that looked good, I wanted to help people actually move forward with their businesses, their goals, and the things they feel called to build. Content and Meta ads are the tools I use to do that.
At MakeItHappen369, I don’t disappear behind a brand name. When you work with this agency, you’re working directly with me: the person who creates your content, builds your campaigns, and stands behind the results.
Why I Started the Agency
I started with content/video editing, photography, creating visuals that make people stop and pay attention. That’s what pulled me into this world. But the more I created, the more I saw the same pattern:
- People had good businesses, but nobody knew they existed.
- They were posting when they could, but there was no plan.
- They were trying ads, but with no strategy or weak creative.
I’ve been there. I know what it feels like to start a business, to step out on faith, to try to build something from the ground up. Most people don’t talk enough about that part.
MakeItHappen369 is my way of saying "you don’t have to do it alone".
My purpose is to help you:
- Get your message and visuals right
- Reach the people who actually need what you offer
- Turn attention into leads, customers, and growth
All while bringing the same things that changed my life into how I work—kindness, selflessness, and leadership that serves.
What We Actually Do
There’s a lot that goes into Meta ads and content that perform:
- Testing
- Optimization
- Scaling
- Coming up with the right creative
- Adjusting based on data, not just feelings
Everything in your ad account can be set up perfectly—but if the creative isn’t good, it all falls apart.
That’s where MakeItHappen369 steps in:
- We create the content for you
- We edit the content (or your raw footage if you already have it)
- We can fly out and record with you on site
- We run the ad campaigns and handle the day‑to‑day work
You don’t have to juggle a shooter, a video editor, and a separate ads person. We do it all in one place so you can focus on running the business while we focus on bringing in more business.
Ultimately, that’s what business owners want, results, and that’s what we’re here to do.
What This Means for You
When you work with MakeItHappen369, you get:
- A creative director who actually cares about your story
- A partner who understands both content and performance
- Someone who has walked the same road and taken the leap, built something from scratch, figured things out the hard way. Who now uses that experience to help you go further, faster
Philosophy
“Whatever the vision is, whatever you’re trying to build, my job is to help you make it happen with the skills I’ve been given."
Coby Ficklin
Coby Ficklin
Creative Director, MakeitHappen369